SMOOMEES

A slipper, yes, but reimagined as a daily act of wellness. Designed for those who do it all - the carers, the creators, the quiet achievers. Smoomees stood for more than support underfoot. It was about restoring energy, nurturing the body, and grounding the mind.

Our role was to shape and articulate this story through a strategic marketing lens. From the very beginning, we worked to define not just what Smoomees was, but what it meant, crafting messaging and campaign direction that could carry the weight of both function and feeling. This brand needed to speak the language of wellness and performance while remaining soft, human, and accessible.

We delivered a fully integrated Kickstarter campaign, marketing strategy, content direction, and launch communications. All designed to build emotional resonance while educating a new category: the orthopaedic slipper as a tool for everyday wellbeing. Smoomees wasn’t entering the market as a commodity. It was arriving as a movement.